I am of the increasing opinion that humans have massive neurological defects in their ability to evaluate the value of something. Somebody who will think absolutely nothing about paying $4 for a latte 3 times a week will deliberate for weeks about spending 99 cents for the new Angry Birds, which they will enjoy for hours and hours. People who will pay $20 for two Cokes and a popcorn at the movie theater bitch about them charging the "exorbitant" price of $19.95 for a DVD of the movie that they will have forever. People will drop $100 at the bar, but think twice before giving $20 to charity. FOCUS: What do people overvalue or undervalue in your opinion? ALT FOCUS: What do you personally overvalue or undervalue?