Its been out for a few years, but I think this is my favorite commercial ever (or advert, for you non-North American heathens): The look of mild confusion and disapproval on his face gets me every time. I think the Dos Equis ones are my favorite, but the most successful has got to be Flo from Progressive. I feel like they've been doing those ads with her for 10 years now with no sign of stopping. Focus: What are some of the best advertising campaigns out there? Alt Focus: Whats your favorite commercial, and why?
If we're including print campaigns, one of the coolest, most effective campaigns I've ever seen was done a few years ago for a performing arts venue, BAM (Brooklyn Academy of Music). I STILL think about it sometimes. Here are just a couple: As for TV commercial, I'm going to have to go with: You know, I was just talking about this the other day: It's been a really long time since there has been a good jingle right? That seems to be something that's gone by the wayside in advertising. You'd think it would be considered one of the most effective tricks. Jingles from 10, 20 years ago still get stuck in my head.
One of my all-time favourite SuperBowl commercials. If you've ever done any project management, especially for software development of tough clients, you can relate.
[QUOTE="audreymonroe, post: 541124, member: ] You know, I was just talking about this the other day: It's been a really long time since there has been a good jingle right? That seems to be something that's gone by the wayside in advertising. You'd think it would be considered one of the most effective tricks. Jingles from 10, 20 years ago still get stuck in my head.[/QUOTE] This still sticks in my head, 40 years later: Now that I'm watching it again they look like a cult. Around the time this came out, jingles were everywhere. Coke, always massively successful with their ad campaigns, epitomized the jingle trend with the above.
I enjoy when pop culture makes fun of itself. Its a commercial and you are selling out, no reason to take yourself seriously. And of course, Kitten Mittens!
Focus: The ridiculous new Old Spice ad campaigns were first out while I was in the thick of marketing classes and I have to thank them for being a goldmine on branding papers. I was surprised at how successful they were from the start and how long they've lasted too. Alt-focus: The Terry Tate Office Linebacker may be the my all time favorite, but dogs doing people things is always hilarious. These were equally funny as radio ads.