According to this article people are more likely to be loyal to their preferred brand of soda or underwear than their employer. "Companies did not fare well when it comes to allegiance. Most Americans said they are more committed to their favorite soft drink than the company they work for. Keiningham said the findings may reflect the impact the U.S. recession and Wall Street banking crisis has had on broader U.S. sentiment. The poll by market research company Ipsos showed that the majority of Americans do not believe that companies are doing a good job rewarding loyal employees or customers. Only 55 percent of employees said they would stay at their job and turn down higher pay elsewhere, which suggests that 45 percent of workers would leave their job if offered a 10 percent hike in pay. "Employers have real issues," Keiningham said. "This should be a wake-up call. The only way to grow your way out of a bad economy is to hold on to your customers and encourage both employee and customer loyalty." I can see why this is true. I was written up at work for going to my grandmother's funeral. They almost fired me for job abandonment even though they knew I was going to be gone as I gave them notice. I also can not be promoted for a year because of this. The company decided to give bonuses out for the first time in years. However you had to not have gotten written up at any time in the year leading up to the day the bonus was given out. Curiously write ups in all departments ticked up drastically the 2 weeks before the bonus announcement. One guy who has worked here 18 years, great record, sunny disposition was written up for having a "bad attitude." Why? His bonus would have been well over 5k. But Diet Coke? Always ready, always refreshing, and always makes me feel good. My employer? They make me want to hurl feces. Focus: Are you loyal to your employer? What have they done to make you loyal or to make you want to burn the place down?