I'm in my final semester of my final year of J-School, and only now have I got a Professor who actually understands the internet, uses social media and doesn't roll their eyes at the mention of online journalism. This is fantastic for us grads who are going to be coming into a terrible job market, with our profession about to be sunk into oblivion. The downside to this is that like so many tech/social media enthusiasts, he does not understand something that, as a borderline geek, I have always been actuely aware of; most people do not give a shit about most computer/tech matters beyond their Facebook profile. Maybe 3 people out of my class of 30 used Twitter before we were instructed to sign up. I was the only one who used delicious, and one of two people who used RSS. I find that reading too many tech blogs and spending too much time online corrals you into a bubble, making you think that this stuff is going to solve all the social ills of the world. But then you get outside and realize that most people are too busy living their offline lives to care. FOCUS: What social media tools have you adopted. What do you find adds the most value in your life. What do you hate and absolutely refuse to use? What have you tried to use and given up on quickly? Anti-Focus: How do people like Gary Vaynerchuck, Ben Casnocha etc build such huge followings? How does one really understand the "black art" of social media. For me, personally: Twitter - I thought it was pointless at first, but I have found it has added a lot of value for me. I have made connections, driven traffic to my website, even gotten jobs with it. I've been able to develop relationships with people (mostly car enthusiasts) I'd probably never know, everyone from mechanics, classic Porsche restorers, magazine editors and auto execs. Facebook - It was great in Freshman year for talking to girls, now it's less important. And their insistence of "sharing" things really skeezes me out. Delicious - I would seriously pay to use this service. I only subscribe to Tucker and Ryan Holidays feeds, but the amount of incredible, life-enhancing content I have gotten from it cannot be overstated. If you enjoyed a lot of the old RMMB threads, well, this is where the topics came from. Foursquare - Always looked lame as hell. I don't want to broadcast my location either...though I had a great idea for a service like this (but can't code) Google Wave - I can see situations where it might have been useful in the past, but it seems like a complete waste of time. Flickr- Facebook is a better way to share photos.