I saw this article on the A.V. Club about personal pop culture rules. They're the guidelines that you use when you're deciding whether or not you want to pursue a book/movie/what have you. Here are some examples: "If the trailer features someone in a fat suit, or someone playing the “fatty fall down, make funny” role, I’m not interested." "I tend to disregard anything with a trailer that utilizes the record-scratching sound, like “Oh no he di-n’t!” "I have not, and will not, ever buy a book with an Oprah’s Book Club seal." You get the idea. Focus: What are your pop culture rules?