People enjoy all sorts of different things. Everybody should have hobbies, they can help make life worth living. Occasionally, however, you'll run into somebody who is really into something, as more than just a hobby. They're doing it because it helps define who they are, and they love talking about it because they really want to impress you with how awesome they are because they are into that thing. It's gone beyond a hobby and into a lifestyle of sorts. Often, the implication is that if you are NOT into that thing, then maybe there is something wrong with you. You, on the other hand, have a severe case of "don't-get-it-itis." In fact, you may actually think LESS of the person for being so involved, because it seems like they're compensating for something. Some potential examples, off the top of my head: Tattoos or body modifications. Guns/shooting. Membership in a fraternity/sorority. The Society for Creative Anachronism. FOCUS: What are people you know really, really into, but that you just don't get at all? How do you deal with their incessant braggart-ry about it? What do you think is the REAL reason they're into it? What do you whisper about these people behind their backs? ALTERNATE FOCUS: Are you one of these people, and self-aware enough to share it with us? If so, what's your "thing?"