It's a fun thing, but it's legitimate too. The idea is simple: cancer patients lose their hair, so you grow your hair in support of those who can't. The concept is mainly directed at men in regard to growing their facial hair, but it does extend to women too. Focus: Will you be participating? Why or why not? (I will go as long as I can, until either A) my baby son gets too scared of me; B) my wife refuses to have sex with me; and/or C) I have to trim my beard for cosmetic reasons because it looks too pubic-y for me to be at work like that) Alt. Focus: What do you think about these "hey let's raise awareness" things? Just a product of the look-at-me youtube generation? Or does it actually help?