I'm putting this in its own thread, because it might be interesting to follow what happens. If you're not familiar with it, go here: https://www.moviepass.com/ Originally, it was like $50 a month, and you had to previously be a maximum trip theatre buff to make it worth it. Then, it was lowered to $30 a month, and became much more interesting. Now, it's been lowered to $9.95 per month. Obviously, they lose money, but Movie Pass claims they are subsidizing it temporarily with cash infusions. I guess the idea is that, since there's no contract and you can cancel anytime, they'll raise the price, but convince you to stay with their awesome service. I don't know. Now, AMC is suing, saying that the unsustainable model will hurt (their) business. http://fortune.com/2017/08/16/amc-legal-action-moviepass-subsription/ Has anybody signed up?