In honor of the film industry that is the topic of this thread, I'm going to Tarantino this post and put the focus first: Focus: Link to what you think is [one of] the best movie trailers of all time and explain why it's so effective. TROY - Teaser Why it's so effective: In short, the Troy trailer does two things and two things only, and they're all it needs: Remind you how epic The Illiad is, and convince you how epic their effects budget was. The opening shot of this trailer is brilliant. The voiceover and the "there is a legend 28 centuries old" get you in the "once upon a holy-fucking-Greek-warfare" mindset, and the slow pull back does nothing but build... and build... and build. The score keeps perfect pace, each frame convincing you the armada can't possibly get any larger until eventually the ship you started at is a black dot amongst a fleet that stretches to the horizon. This shot alone is enough to make this trailer one of the best ever, especially after the literate remember that the Illiad (+Aeneid) is almost wall to wall warfare. The rest of the trailer goes on to demonstrate that the movie didn't blow its wad on that shot alone, and will be trotting out shots with probably a hundred thousand or more soldiers in frame at one time. Then they wrap it all up by letting you know that this fine feature stars none other than Tyler Durden, Hoot, Lawrence of Arabia, Hannibal Lector, 006, Hamish, and that the hottest chick in Germany since they turned off the ovens, gets naked. Allow me to change my underwear please.