http://highline.huffingtonpost.com/articles/en/nfl-football-moms-kids/ This coincides with a decline in NFL viewers over the past few years and it's pretty interesting. Focus: is football on the decline? If so, what's replacing it? My theory is their marketing to family is going to fuck them over. Trying to attract women is going to drive men away (happens with every sport). Also, having football as family friendly doesn't really jive with the new single parent dynamic that's becoming the norm. In addition, a 330 pound offensive lineman isn't really a mainstream marketable professional athlete anywhere else on earth. I think of other sports that have stars with sex appeal to the other gender and appearances of health and athletic prowess, and football outside of a few exceptions, doesn't have it. Granted, to play football you have to be strong and skilled, but seeing Vince Wilfork as a pro athlete and ideal is a bit of a stretch. Half the damned team is a poster child for obesity? Finally, I think as a violent aggressive sport, it really doesn't make sense to seek mom's approval. Football as we know it, is likely doomed. Long live rugby and MMA?