There is a guy I work with who looks exactly like Malcolm Gladwell. If you know what Malcolm Gladwell looks like, you know how amazingly improbable that is. But it's true. He would have to grow his hair another maybe 3-4 inches to be full-on-Gladwell, but it's otherwise uncanny. The pitch and timbre of his voice are also very close to Gladwell's. Gladwell is a little bit more measured and soporific, but it's enough that when I see this guy, the same neurons light up in my head as when I see Malcolm Gladwell. The problem for me is that my brain just automatically assigns qualities of Malcolm Gladwell to this guy. So whatever this guy says just sounds automatically like 30% smarter to me than it would if it were coming out of anybody else. It's not that this guy is not a smart guy - he's brilliant - but he gets like a Gladwell Bonus. It's even a little stronger than the British RP Accent Bonus. The reason I'm just writing about this today is that we have a consultant onboard for this week, and I just met him on Monday. He looks and sounds just like Louis C.K.. Unfortunately, he hasn't said anything funny yet, so I don't know if he gets a bonus or not. I'll let you know as the week progresses. FOCUS: Who in your life is the spitting image of somebody else - famous or otherwise? What ramifications has this had on your relationship?