IMO, both Detroit and Baltimore tried to be too clever. Campbell tried to stick to his "risk taker" identity too much without taking into account the game context. I think he would have done better to evaluate the way the game was going instead of blindly sticking with the analytics - analytics are important but football is too dynamic for the current batch of statistics to tell the whole story. But in the end they got lost due to other factors; a few drops, a fumble at the goal line, a bad luck helmet bounce. Baltimore... I just don't even know what that was. They ran the ball 8 times. EIGHT. Comically bad game plan. The OC should be fired into the sun for that.